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Yard Goats unveil their new logo

Yard Goats logoHARTFORD – With tributes to Hartford’s past, the Hartford Yard Goats baseball team unveiled its new logo Wednesday.

The New Britain Rock Cats, the Double A, Eastern League affiliate of the Colorado Rockies, will become the Yard Goats next spring when the team moves to Hartford to play in a new 9,000-seat stadium currently under construction in downtown Hartford.

The Yard Goats’ primary colors will be royal blue and Kelly green – a tribute to the late Hartford Whalers, the National Hockey League franchise that played in the city from 1979 until 1997. The iconic font used in the lettering pays homage to the former New York/New Haven/Hartford Railroad Company.

The definition of a Yard Goat is a hardworking locomotive that moves trains from track to track, keeping the rail yard moving.  Yet, the team chose a bat-chewing billy goat as the face of its new logo.

“This is an exciting day for our franchise as we unveil our new identity,” Yard Goats general manager Tim Restall said. “Yard Goats baseball is all about family entertainment and having fun at Dunkin’ Donuts Park and we feel that this logo represents just that.”

The team name was selected after more than 35,000 votes suggested almost 6,000 unique names in a month-long, name-the-team contest.

Hartford Yard Goats logo and hatThe Yard Goats look was created by Brandiose, a marketing firm based in San Diego, California.

Brandiose has designed some of the most popular minor league logos including the El Paso (Texas) Chihuahuas, Richmond (Virginia) Flying Squirrels, Lehigh Valley (Pennsylvania) Iron Pigs and the Cincinnati Reds. The development process began back in February when Brandiose met with fans, staff and community members to learn about the stories, history and personality of Hartford.

“The look is a tribute to the bold, tough, and resilient spirit of Hartford,’’ said Brandiose’s Jason Klein.

A variety of Yard Goat hats are now on sale.

A variety of Yard Goat hats are now on sale.

Merchandise featuring the Yard Goats new look is available now at the Yard Goat office at 231 Trumbull Street in Hartford, the Third Base Shop at New Britain Stadium and online at www.hartfordyardgoats.com. Hartford Yard Goats season tickets are now available, too.

Since 2009, the Collinsville Press has been providing award-winning coverage of sports and news in the Farmington Valley and across Connecticut.

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