WNBA unveils new logo, extends TV deal with ESPN

The WNBA introduced a new, refreshed logo that is similar to the long-time logo used by the NBA.

The cornerstone of the new WNBA visual identity is a more modern “logowoman.” It is a player silhouette within the logo that better embodies the athleticism and diversity of today’s WNBA players while leveraging the distinctive orange-and-oatmeal color scheme of the league’s iconic game ball.

The league will launch a viral media effort under the “I Am Logowoman” theme. Powered by players, the campaign is designed to engage fans in celebrating WNBA athletes – past and present – who have propelled the game forward.

“As a WNBA player, the logowoman represents so many things to me,” said Chicago Sky forward Swin Cash, the former University of Connecticut star. “It is a symbol of strength, growth and leadership.  The new version not only celebrates the trailblazing work of the WNBA, but also past, present and future players. Like our players, she’s sleek, smooth and ready to ball.

“The biggest question is who is logowoman?” Cash said. “She does seem to have my physique.”

TV DEAL EXTENDED: The WNBA and ESPN have extended their partnership for another six years, paving the way for WNBA games to be televised on ABC, ESPN, and ESPN2 through 2022. The new agreement coincides with the first-ever primetime telecast of the WNBA Draft on Monday, April 15, at 8 p.m. Up to 30 live games will be televised on ABC, ESPN or ESPN2 each season.